RAHMAN, Sharifah Binti Abdul. The Role of Emotional Engagement and Story Structure in Digital Social Campaign Effectiveness. Journal of Social Science Studies, [S. l.], v. 4, n. 2, p. 351–364, 2024. Disponível em: https://jos3journals.id/index.php/jos3/article/view/379. Acesso em: 18 jun. 2026.