Ethical Principles in Business Decision Making: Implications for Corporate Sustainability and Relationships with External Stakeholders
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This research aims to explore the application of ethical principles in business decision making and its impact on corporate sustainability and relationships with external stakeholders. In this increasingly complex and connected business environment, the application of ethical principles is considered important to maintain the corporate reputation, create long-term relationships with business partners, and ensure positive social impact. This research uses a literature study approach to analyze various existing theories and findings regarding the role of ethics in business decision making. The results show that corporates that consistently integrate ethical principles in decision making tend to have better sustainability and stronger relationships with external stakeholders, such as customers, business partners and societies. Balancing financial goals and social responsibility comes with challenges, which often become a dilemma for business leaders. Suggestions include the importance of continuous training on business ethics, measurement of the impact of ethics on performance, and clear policies to ensure ethical principles are applied in every business decision. This research makes an important contribution to understanding the relationship between ethics, decision making and corporate sustainability in an increasingly complex business world.
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Referensi
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