Design and Implementation of Communication Strategy in Change Management
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Abstract
Change processes in organizations require clear and effective communication in order for changes to be well received and optimally implemented. This article reviews the importance of communication in change management, focusing on how organizations can design and implement effective communication to support on-going change. Proper communication helps reduce employee resistance, clarify the aim of the change, and improve their engagement in the change process. In its implementation, organizations need to pay attention to selecting appropriate communication channels, as well as ensuring two-way communication to make room for feedback. The role of the leader in conveying the change message in an inspiring and trust-building manner is crucial to create an atmosphere that supports the change. Through good communication, the change process in the organization can run smoothly, and organizational aims can be achieved more effectively and efficiently.
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