Competition Law Implementation in the Herbal Industry to Prevent Adverse Practices for Businesses and Consumers
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Abstract
The herbal industry in Indonesia is experiencing rapid growth, along with increasing society awareness of the importance of natural health products. This development also brings challenges related to the effective application of business competition law to prevent practices that harm business actors and consumers. This research examines the application of business competition law in the herbal medicine industry with a focus on applicable regulations, supervision of market practices, and efforts to prevent monopolistic and cartel practices. Based on the analysis of regulations, such as Law Number 5 Year 1999 on the Prohibition of Monopolistic Practices and Unfair Business Competition, as well as BPOM (Food and Drug Monitoring Agency) regulations on traditional medicine, it is found that stricter supervision, marketing transparency, and education to business actors are key to maintaining healthy competition in the market. It is important for the government and relevant institutions to improve supervision, and develop policies that can support the sustainable development of the herbal medicine industry, without harming consumers. With a stricter and more appropriate application of the law, the herbal industry is expected to develop fairly, healthily, and meet good quality standards.
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