Consumer Protection and Responsibilities of E-commerce Platforms in Ensuring the Smooth Process of Returning Goods in COD Transactions
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Abstract
The process of returning goods in COD (Cash on Delivery) transactions is one of the main challenges in e-commerce in Indonesia. Clear regulations and effective mechanisms to ensure the protection of consumer rights are essential in enhancing consumer confidence and supporting fair competition in the e-commerce market. This study examines how e-commerce platforms can ensure smooth and consumer protection in returning goods in COD transactions, taking into account applicable regulations and best practices that can be implemented by platform operators. The results show that a transparent system, appropriate regulations, and strict supervision are needed to ensure consumer rights in the return process. In addition, consumer education and improvement of an efficient return system will help minimize potential disputes and increase customer loyalty. This research provides recommendations for e-commerce platforms to strengthen return policies to support smooth transactions and create a fairer market.
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