The Importance of Consumptive Behavior Driven by Social Needs on Individual Well-Being and Social Stability
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Abstract
Consumptive behavior driven by social needs is a growing phenomenon in modern society, especially with the dominance of social media. Individuals who want to be accepted or valued by their social groups are often trapped in excessive consumption patterns, although not always in accordance with their functional needs. This study aims to analyze the long-term impact of consumptive behavior driven by social needs on individual well-being and social stability. This study shows that strong social influences encourage individuals to consume certain items as a way to gain recognition, which can ultimately result in financial problems, such as mounting debt, as well as psychological problems, including anxiety and emotional dissatisfaction. This phenomenon also exacerbates social inequality and tensions in social relations, affecting social stability in society. This research uses a literature study approach to explore the concept of social needs and related consumptive behavior, as well as identify factors that exacerbate the negative impact of uncontrolled consumption. Based on these findings, it is recommended that individuals and communities become more aware of the importance of balance in consumption, with an emphasis on fulfilling more authentic and sustainable needs, in order to create better well-being at the personal and social levels.
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