Minimalism Trends in Consumption Behavior: Social Inequality and Industrial Dynamics

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Published: 2021-01-23
Keywords:
Minimalism, Social inequality, Consumption behavior, Product diversity, Innovation, Industry dynamics, Sustainability

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Abdul Gani
Malaysia Sabah University, Malaysia
Rafadi Khan Khayru
Airlangga University of Surabaya, Indonesia
Didit Darmawan
Mayjen Sungkono University of Mojokerto, Indonesia

Abstract

The trend of minimalism in consumption behaviors has attracted a lot of attention, both in terms of social, economic, and environmental aspects. The main focus of this research is to analyze the influence of the minimalism trend on social inequality in consumption trends and its impact on product diversity and industry dynamics. Minimalism is believed to reduce the negative impact of overconsumption and increase environmental awareness, but its implementation is often uneven. Individuals with limited economic access tend to find it difficult to adopt this lifestyle, while individuals with more resources can enjoy the benefits. This exacerbates social inequality, as wealthier groups can access more environmentally friendly and durable products. The adoption of minimalism also reduces product diversity in the market, as manufacturers tend to favor simpler and more multifunctional products. This can impact innovation, which focuses more on sustainability and efficiency, but less on variety. Given these impacts, it is important for policy makers and industry players to consider the social impact of this trend and encourage more inclusive access to sustainable products, so that minimalism is not just a trend that is accessible to certain groups. This research provides insights into how minimalism affects social inequality and consumption market dynamics.

Article Details

Issue

Vol. 1 No. 1 (2021): Journal of Social Science Studies (JOS3)

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Articles

How to Cite

Gani, A., Khayru, R. K., & Darmawan, D. (2021). Minimalism Trends in Consumption Behavior: Social Inequality and Industrial Dynamics. Journal of Social Science Studies, 1(1), 129-134. https://jos3journals.id/index.php/jos3/article/view/42

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