Branding Strategy to Create Long-term Value

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Published: 2022-01-25
Keywords:
Branding, Brand identity, Innovation, Consistency, Social media, Sustainability, Customer loyalty

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Yusuf Rahman Al Hakim
Mayjen Sungkono University of Mojokerto, Indonesia
Arif Rachman Putra
Mayjen Sungkono University of Mojokerto, Indonesia
Mila Hariani
Mayjen Sungkono University of Mojokerto, Indonesia

Abstract

An effective branding strategy is essential for companies to create and maintain a strong brand to create long-term value. A well-managed brand will increase competitiveness, and strengthen emotional connections with consumers. Achieving this requires a consistent branding identity, an understanding of the target audience, and product innovations that are relevant to market developments. The use of digital technology and social media offers opportunities for companies to expand brand reach and interact directly with customers. Sustainability and customer involvement are key elements in maintaining a positive brand impression in the market. Measuring the effectiveness of the strategy and continuous evaluation are also important to adapt the branding strategy to changing consumer needs. Through a coordinated approach and proper evaluation, companies can create strong and sustainable brands. Companies must ensure that the entire organization is involved in supporting the brand vision and values, so that brand uniformity is maintained across all communication channels and customer interactions.

Article Details

Issue

Vol. 2 No. 1 (2022): Journal of Social Science Studies (JOS3)

Section

Articles

How to Cite

Al Hakim, Y. R., Putra, A. R., & Hariani, M. (2022). Branding Strategy to Create Long-term Value. Journal of Social Science Studies, 2(1), 161-166. https://jos3journals.id/index.php/jos3/article/view/95

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