Implementation of Social Responsibility in Sustainable Marketing
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Abstract
The implementation of Company Social Responsibility (CSR) in sustainable marketing is important to strengthen the company's image while creating long-term value. CSR plays a role not only in social aspects, but also in attracting consumers who are increasingly concerned with social and environmental issues. This article examines how companies can optimize CSR in sustainability marketing with the aim of creating better customer relationships, increasing brand reputation, and achieving sustainability in business. In order to achieve these aims, companies must balance social interests with economic aims, and implement clear and effective communication about their social initiatives. Success in optimizing CSR will provide a significant competitive advantage and increase a company's appeal in an increasingly sustainability-conscious marketplace. With the right measures in place, CSR in sustainability marketing can benefit the company, society, and the environment simultaneously.
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