Managing Corporate Reputation in the Digital Age: Challenges and Solutions for Maintaining a Positive Image on Social Media
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Corporates in the digital and social media age face a huge challenge in managing and maintaining their reputation. With the increasing role of social media, information about corporates can spread quickly, having a significant positive or negative impact on their image. Good reputation managing is important in maintaining relationships with consumers, strengthening customer loyalty, and increasing a corporate position in the market. Quick responses and transparent communication are key to maintaining public trust. This research examines how corporates can use technology to efficiently monitor and respond to reputation issues, and how consistent, values-based communication can support reputation managing. Based on the analysis of various literature sources, it is recommended that corporates increase engagement with audiences, both through social media and direct communication, to build better relationships and maintain a long-term positive image.
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Referensi
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