Law Enforcement on Infringement of Trademark Rights in Clothing Products for Consumer Protection and Healthy Market Competition
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Abstract
Law enforcement against infringement of well-known trademark rights in clothing products in Indonesia is an important aspect in creating consumer protection and ensuring fair market competition. Well-known brands are often targeted for imitation by parties who wish to capitalize on the brand's image without authorization, to the detriment of consumers and brand owners. Regulations governing infringement of famous mark rights, such as the Trademark and Geographical Indication Law, provide a legal basis to tackle this through clear and firm legal action. Good enforcement can create a safe, fair and sustainable market by reducing the circulation of counterfeit products and encouraging innovation. To achieve this, strict supervision, cooperation between the government and businesses, and education to the public on the importance of protecting intellectual property rights are required. Effective law enforcement will support the creation of a more transparent market and increase consumer confidence in products on the market.
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