Health Product Advertising Regulations and the Legal Consequences of Misleading Claims

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Published: 2024-01-20
Keywords:
Health advertising, Misleading claims, Consumer protection, Health law, Legal liability, Product marketing, Regulation

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Edy Mulyono
Universitas Sunan Giri Surabaya, Indonesia
Rio Saputra
Universitas Sunan Giri Surabaya, Indonesia
Rafadi Khan Khayru
Universitas Sunan Giri Surabaya, Indonesia

Abstract

Legal regulations on advertising and marketing of health products are important in maintaining public safety and guaranteeing the public's right to accurate information. Health products promoted through exaggerated claims or claims that are not supported by scientific evidence have the potential to cause health, economic and social harm. This study employs a normative legal approach by examining legislation governing advertising, consumer protection, health, broadcasting, information technology, and professional and corporate liability. The discussion shows that the national legal system has established a comprehensive control mechanism for health claims, including administrative supervision, criminal sanctions, civil liability, professional ethical sanctions, and legal entity accountability. Health claims are positioned as legal statements that must be normatively and scientifically accountable. The legal consequences of misleading claims are multidimensional and complementary, with the primary objective of protecting the public from the risks of false information. The results of this study confirm that compliance with regulations is not merely a formal obligation, but a prerequisite for maintaining public trust in health products and services. The existing legal framework provides a strong basis for the state to control health marketing practices and ensure that businesses and health workers act in accordance with the principles of integrity, transparency, and accountability.

Article Details

Issue

Vol. 4 No. 1 (2024): Journal of Social Science Studies (JOS3)

Section

Articles

How to Cite

Mulyono, E. ., Saputra, R. ., & Khayru, R. K. . (2024). Health Product Advertising Regulations and the Legal Consequences of Misleading Claims. Journal of Social Science Studies, 4(1), 349-358. https://jos3journals.id/index.php/jos3/article/view/322

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