Building Business Defense and Value: A Study on Legal Protection of Trademarks, Copyrights, and Industrial Designs for MSMEs

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Published: 2024-07-27
Keywords:
Intellectual property protection, MSMEs, Trademark registration, Copyright, Industrial design, Legal enforcement, Business value

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Wahyu Hidayat
Universitas Sunan Giri Surabaya
Didit Darmawan
Universitas Sunan Giri Surabaya
Rommy Hardyansah
Universitas Sunan Giri Surabaya

Abstract

This literature study aims to analyze the strategic role of Intellectual Property (IP) protection for the products and brands of Micro, Small, and Medium Enterprises (MSMEs). The study focuses on three main aspects: the importance of trademark, copyright, and industrial design registration as a preventive legal measure; the legal steps available for enforcement in case of infringement; and the utilization of registered IP to enhance business economic value and competitiveness. The research employs a qualitative method with a normative juridical approach, analyzing secondary data from legislation, books, and scientific articles. The findings indicate that formal registration establishes exclusive rights recognized by the state, creating a strong foundation for legal certainty. In infringement cases, MSMEs can pursue various legal remedies, including civil lawsuits, criminal reports, and administrative actions. Furthermore, registered IP can be transformed into financial assets through licensing, bank collateral, and franchise systems, thereby increasing business valuation and enabling sustainable growth. This study concludes that integrated IP management is a crucial strategy for MSMEs to protect their innovations, enforce their rights, and capitalize on their intangible assets in a competitive market.

Article Details

Issue

Vol. 4 No. 2 (2024): Journal of Social Science Studies (JOS3)

Section

Articles

How to Cite

Hidayat, W., Darmawan, D., & Hardyansah, R. (2024). Building Business Defense and Value: A Study on Legal Protection of Trademarks, Copyrights, and Industrial Designs for MSMEs. Journal of Social Science Studies, 4(2), 381-396. https://jos3journals.id/index.php/jos3/article/view/381

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