Dynamics of Conformity in the Formation of Individual Attitudes and Behavior in Groups
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Social conformity and group pressure play an important role in shaping the attitudes and behaviors of individuals in a group. Individuals are often influenced by existing social norms, either through normative conformity related to the desire to be accepted or informational conformity that arises from the belief that the group has more valid information. This influence can lead to a change in attitude or behavior, even though it sometimes conflicts with the individual's personal values. For example, in some cases, conformity can strengthen group efficiency and create the uniformity needed in a work setting or team. Excessive conformity can lead to deviations from moral principles and exacerbate social inequalities, especially in groups that espouse biased or discriminatory views. Given this, it is important to raise awareness of the impact of conformity in social interactions, as well as create space for individuals to maintain their personal views. This research provides insight into the dynamics of in-group conformity and how it affects individual behavior in both positive and negative ways.
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Referensi
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