Service Transformation through Technology the Role of AI and Big Data in Service Science

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Diterbitkan: 2024-01-20
Kata Kunci:
Information and communication technology, Artificial intelligence, Big data, Service Science, Service personalization, Customer experience, Business strategy

Isi Artikel Utama

Nabeela Ebrahem Essa
Maastricht School of Management, Netherlands
Rahayu Mardikaningsih
Universitas Sunan Giri Surabaya
Aminah Binti Ismail
Universiti Utara Malaysia

Abstrak

The development of information and communication technology (ICT), including artificial intelligence (AI) and big data, has had a significant impact on the field of Service Science, particularly in the development and delivery of services. This technology enables companies to design services that are more efficient, personalized, and responsive to customer needs. By using AI, companies can automate various processes and make data-driven decisions, while big data provides deeper insights into customer behavior, enabling more effective service personalization. Although there are significant benefits, the use of this technology also presents challenges, such as data privacy issues, ethics, and system integration. Therefore, companies need to take careful steps in implementing this technology, including involving trained employees, and ensuring that security and privacy policies are well applied. Success in leveraging this technology will enable the company to improve service quality, create a better customer experience, and optimize their business strategy in the long term.

Rincian Artikel

Terbitan

Vol 4 No 1 (2024): Journal of Social Science Studies (JOS3)

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Articles

Cara Mengutip

Essa, N. E. ., Mardikaningsih, R., & Ismail, A. B. . (2024). Service Transformation through Technology the Role of AI and Big Data in Service Science. Journal of Social Science Studies, 4(1), 193-200. https://jos3journals.id/index.php/jos3/article/view/306

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