Integration of Change Management and Technology Strategy in Digital Transformation

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Diterbitkan: 2023-01-13
Kata Kunci:
Digital transformation, Change management, Technology strategy, Employee engagement, Culture of innovation, Challenge, Sustainability

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Ella Anastasya Sinambela
Mayjen Sungkono University

Abstrak

Digital transformation has become a strategic priority for organizations in the modern era, requiring close integration between change management and technology strategy. This transformation process involves not only the adoption of digital technologies, but also fundamental changes in organizational culture, structure, leadership, and business processes. Effective stakeholder engagement, continuous communication, and adequate training programs play a critical role in ensuring that employees are prepared and motivated to adapt to digital change. In addition, fostering a culture of innovation and learning is essential to support long-term transformation efforts. Organizations often face challenges such as resistance to change, limited digital competencies, and misalignment between technological initiatives and organizational goals. These obstacles must be managed systematically to achieve successful outcomes. Organizations that are able to align change management practices with technology strategies can enhance operational efficiency, improve decision-making, and gain sustainable competitive advantage. Ultimately, digital transformation is not a one-time initiative, but an ongoing and dynamic process that requires continuous adaptation, innovation, and strategic alignment to support long-term growth and organizational sustainability.

Rincian Artikel

Terbitan

Vol 3 No 1 (2023): Journal of Social Science Studies (JOS3)

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Articles

Cara Mengutip

Sinambela, E. A. (2023). Integration of Change Management and Technology Strategy in Digital Transformation. Journal of Social Science Studies, 3(1), 375-380. https://jos3journals.id/index.php/jos3/article/view/338

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