Legal Dynamics and Challenges in Protecting Intellectual Property Rights for Digital Products in the Global Marketplace
Isi Artikel Utama
Abstrak
The digitization of the economy has positioned digital products as central commodities in global marketplaces, creating significant tensions with existing intellectual property (IP) legal frameworks. This qualitative literature study analyzes the legal challenges of protecting digital products in global marketplaces, focusing on copyright and patent regimes. The research identifies three core problems: the inherent conflict between territorial IP laws and the borderless nature of digital commerce; the ineffectiveness of traditional enforcement mechanisms and reactive intermediary liability models in cross-border contexts; and the conceptual disruption caused by innovative digital products like Software-as-a-Service, generative AI content, and Non-Fungible Tokens to conventional IP categories. The analysis concludes that current national and international legal structures are structurally inadequate, often lagging behind technological innovation. This inadequacy creates legal uncertainty, undermines incentives for creators, and weakens the position of rights holders in the global digital economy. The study recommends a comprehensive legal reform in Indonesia that moves beyond piecemeal amendments, advocating for a new digital IP framework, the adoption of verification technologies, enhanced enforcement capacity, and proactive engagement in international norm-setting to better protect digital creations.
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Referensi
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