Legal Aspects of Misleading Information in Advertising Activities and Consumer Protection
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Abstract
This study analyzes the legal liability of advertising business actors for misleading information and the legal protection provided to consumers. Dishonest advertising activities result in consumer losses and require accountability from business actors. This research employs a normative juridical approach utilizing secondary data analyzed qualitatively. The findings indicate that advertising business actors bear administrative, civil, and criminal liability for misleading information. Preventive protection is provided through guidance and outreach to both business actors and consumers. Repressive protection is implemented through out-of-court and in-court dispute resolution. The Consumer Dispute Resolution Agency (BPSK) and Consumer Protection Non-Governmental Organizations (LPKSM) play a crucial role in resolving advertising consumer disputes. This study concludes that law enforcement against advertising business actors needs to be enhanced to protect consumer rights.
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